EAC and TradeMark Africa Unveil Innovative App to Revolutionise Trade by Eliminating Non-Tarriff Barriers

Caption: EAC Deputy Secretary General in charge of Customs, Trade and Monetary Affairs, Ms. Annette Ssemuwemba speaking during the launch of EAC NTB App in Bujumbura

Bujumbura, Burundi, 08 December 2023: In a groundbreaking development for regional trade, the East African Community (EAC) Secretariat today unveiled a new mobile application (App) dedicated to the elimination of Non-Tariff Barriers (NTBs) – the EAC NTBs App.

This innovative App is set to revolutionise the region’s trading landscape by streamlining the reporting, monitoring, and resolution of impediments traders face as they conduct business across borders.

The development of the EAC NTBs APP was funded by the Netherlands through TradeMark Africa (TMA).

The EAC NTBs App, seamlessly blending SMS, email, and phone reporting methods, offers economic operators a one-stop solution for effectively reporting Non-Tariff Barriers to trade. By streamlining the NTB reporting process, the App will aid traders and producers in tackling obstacles that impede their trade efficiency and competitiveness. Additionally, it ensures transparency and quick resolution of issues by engaging technical and policy-level mechanisms, such as National Focal Points, the National Monitoring Committees (NMCs) and the Regional Monitoring Committee (RMC).

Speaking during the launch of the App, EAC Deputy Secretary General in charge of Customs, Trade and Monetary Affairs, Ms. Annette Ssemuwemba said the EAC NTBs App marks a pivotal moment in creating a smooth trading environment across the EAC region.

“We are dedicated to eradicating the barriers that impede economic growth, and integration. This innovative solution serves as a powerful tool to empower traders, producers and economic operators offering them with a unified platform to promptly address and resolve NTBs,” she added.

The Deputy Secretary General further noted that the removal of NTBs holds paramount significance in fostering a more efficient and equitable trade environment. Noting that these barriers, often in the form of procedural complexities, or administrative hurdles, hinder the smooth flow of goods and services across borders.

“Empowering the private sector to report NTBs encountered and enabling them to track the progress of the NTB through the App is key to enhancing the business environment in the region, it is our hope that this will be the turning point in effectively identifying and swiftly resolving NTBs in the region,” Ms. Ssemuwemba.

“At TradeMark Africa, we believe in fostering a vibrant and conducive trade environment that propels economic growth and regional integration. This revolutionary app is a testament to our commitment to providing strategic solutions in digital trade,” emphasised Director, Trade Policy, and Trade Facilitation, Benedict Musengele.

NTBs pose a major problem for traders and producers, as they can reduce profits and limit market access. NTBs include issues that can hinder trading effectively such as discriminatory requirements for special licenses and permits, excessive paperwork, complicated customs procedures, and bureaucratic delays at borders.

A recent EAC Regional Meeting Committee (RMC) report (2023) estimated the direct costs of NTB’s at USD16,703,970 and total trade impact at USD94,918,000 decreasing trade by an average of 58%.

However, since 2017, EAC has resolved 89.5% of the reported NTBs (EAC Time Bound Programme report, 2023). In addition, there has been a relatively steady decrease in reported NTBs. In recent years, from 2021 to 2023, the number of reported NTBs complaints has remained stable, ranging between 8 and 11 cases annually with a significant improvement in the resolution of NTBs reported to an average of 88.3 days. Between June 2022 and June 2023, a total of 16 NTBs complaints were reported within EAC. Out of these, 9 NTBs have been resolved while 7 complaints remained in progress. A significant number of NTB complaints were addressed (56.25%) and resolved within the given timeframe. However, a notable portion of complaints, specifically (43.75%) were still in progress by end of June 2023.

The EAC NTBs App allows the users to report the complaints in one of the three (3) EAC official languages; English, Swahili and French and can be downloaded from the Apple Store, Google’s Play Store, and other Android devices.


For more press inquiries, please contact:

Simon Peter Owaka
Senior Public Relations Officer
Corporate Communications and Public Affairs Department
EAC Secretariat
Arusha, Tanzania
Tel: +255 768 552087


Sylviah Luseno
Snr. Communications Manager
TradeMark Africa
Tel: +254 720 749389

About the East African Community Secretariat

The East African Community (EAC) is a regional intergovernmental organisation of seven (7) Partner States, comprising the Republic of Burundi, the Democratic Republic of Congo, the Republic of Kenya, the Republic of Rwanda, the Republic of South Sudan, the Republic of Uganda and the United Republic of Tanzania, with its headquarters in Arusha, Tanzania. For more information, please visit:


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