TradeMark Africa
Growing Prosperity Through Trade

TradeMark Africa

Kenya Strengthens Traceability to Meet Deforestation-Free Market Standards

Across Kenya’s coffee highlands, new patterns are emerging, led by both the producers and the Government of Kenya. Farmers are being mapped, plots recorded, and digital systems are quietly reshaping how coffee moves from farm to market. Each data point represents progress toward new ways of implementing agricultural trade, the move to verifiable, deforestation-free exports. […]

Compliance Opens Doors, Diversification Keeps Them Open

At the GLOBALG.A.P. Tourstop 2025 held in Nairobi, Kenya, the message was clear: compliance is the passport to global markets.  Kenya’s agricultural exports remain a cornerstone of its economy. Horticulture contributes billions in foreign exchange earnings, creates jobs across farming, logistics and processing, and anchors the livelihoods of 6.5 million people. The sector’s success has […]

EU-supported initiative advances Tanzania’s trade facilitation by addressing NTBs

Reducing the cost and time of trade across Tanzania’s corridors is central to improving competitiveness. Yet, non-tariff barriers (NTBs) such as roadblocks, duplicative standards, and inconsistent border procedures, continue to hinder the free flow of goods, even where tariffs have been liberalised. In response to this persistent challenge, more than 50 representatives from the Government […]

Tanzania’s Horticulture Moves Up the Value Chain from Farm to Global Buyer

In Tanzania’s Southern Corridor, avocado growers are recording higher export volumes, better prices, and stronger market linkages. Over 10,000 farmers have been connected directly to 24 off-takers, avoiding losses to middlemen and securing more predictable incomes. Certification to international standards such as GLOBALG.A.P has opened access to high-value markets in Europe and Asia, with rejection […]

Cutting feed costs to unlock sustainable fisheries growth

Feed remains the biggest cost driver in Africa’s fisheries production, accounting for an estimated 60–70% of total outlays. A two-day (4–5 September 2025) meeting in Nairobi set out a practical plan to bring those costs down while lifting output and standards across the value chain. The engagement was part of the Women and Youth Economic […]

Rwanda’s newly minted private meat inspectors on the frontlines to boost food safety, create jobs for youth

Annick Dusengimana (centre) and other participants during the graduation ceremony Kigali, Rwanda – On 27 June 2025, thirty-five young Rwandans were certified as private meat inspectors after completing an intensive six-month training programme. This initiative was specifically designed to enhance food safety standards and create valuable employment opportunities within Rwanda’s expanding meat industry. Their certification […]