TradeMark Africa (TMA) commissioned MarketShare Associates (MSA) to conduct a formative evaluation of the Kenya Country Programme (KCP). TMA has been working with the Kenyan government since mid-2010. The programme consists of a portfolio of 28 projects with a USD $90 million budget from 2010 to December 2017. As a formative evaluation, its purpose is to foster a better understanding of performance thus far, and to identify areas for improvement with a view to improving the remainder of Phase I implementation and deepening Phase II programming. MSA conducted the evaluation between April and December 2017.