To take advantage of trade opportunities, the private sector in Eastern Africa must be able to compete in the global market and with inflows of foreign imports to the EAC. The private sector must produce safe and competitive goods and services on time for their customers, as part of a functioning and efficient market system. Through its Outcome 2 interventions, TMEA will facilitate these market functions, fostering close partnerships with the private sector and promoting crowding-in and replication of successful relationships. This is all with a view to enhancing the scale of its impact and future sustainability through market-based solutions.