The East African Community (EAC) has launched a campaign aimed at creating a new momentum towards its regional integration agenda.

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The campaign dubbed ‘The EAC I Deserve’, which targets to reach over 10 million East African citizens in the next one year, was officially launched during the regional bloc’s 20th anniversary in Arusha, Tanzania, on November 21, 2019.

The campaign will include social media interfaces and a regional youth videos and animations competition involving all EAC partner states where 30 youthful winners will take home $25,000.

“The youth must actively engage in the integration process. Accounting for over 65 per cent of East Africa’s total population, capturing and incorporating their dreams and aspirations in the integration agenda through videos and animations in the competition is imperative,” said EAC Secretary-General Ambassador Liberat Mfumukeko.

Source: Daily Nation

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