The better part of the last two financial years have been marked by unprecedented global focus on COVID-19, the global pandemic that took the World by surprise. The numerous natural, economic, and intellectual resources that have been spent to contain the spread of the rapidly-mutating enigmatic disease, and to eradicate it, have been worthwhile. In the Eastern Africa region for instance, conditions for external trade and investment have tremendously improved due to enhanced focus on trade as a key ingredient for economic resilience. This, I dare state, is a direct result of joint efforts by TradeMark Africa (TMA), the region’s Governments, donors and other partners, to accelerate innovative approaches to trade in the face of the COVID-19 pandemic. By the start of the 2020/2021 financial year, exports of most East African Community Partner States had surpassed their 2019 levels, whilst imports recovered to pre-pandemic levels, testimony of increased regional resilience. At TMA, we strove to maintain progress and associated developmental gains generated over the years, that could have been easily reversed by the effects of the pandemic. In our commitment to make meaningful and resolute impact through inclusive and sustainable trade in the region, TMA intensified focus on innovation and digital transition, simultaneously with its expansion plan. Innovation and digital transition enabled markets and borders to safely remain open for continued trade, thus speeding up recovery and promoting traders’ resilience. This contrasts with other parts of the Continent whose trade continues to be affected by the pandemic. The Safe Trade...
Time To Focus Beyond COVID-19
Posted on: March 14, 2022
Posted on: March 14, 2022