President Kenyatta is right. The East African Community and the whole integration project needs ideas that spark the imagination.
This should not be a one-off thing, but a permanent campaign to drum into the people of East Africa how economic integration can change their lives for the better. From my observations, occasionally we hear of awareness campaigns that come and go, but leave no lasting impact. We need noise. With such things as social media, I am sure we can do better.

Source: East African Business Week

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