NAIROBI, KENYA:  The Japan External Trade Organization, (JETRO), in conjunction with Nakumatt Holdings, have kicked off a one-month shopping and experiential showcase of Japanese consumer products in Kenya, to complement the existing portfolio of Japanese industrial products. The showcase, dubbed Antenna Shop Japan 2016, is part of a strategic effort to promote retail trade partnerships between Kenya and Japan. The showcase at Nakumatt Mega, has been organised in conjunction with Nakumatt, JETRO and local consumer products distributor, Debnham & Fear Kenya Limited. 

While welcoming the participating Japanese retail products manufacturers, Nakumatt Holdings, Business Development Lead, Mr. Neel Shah, outlined the retailer’s commitment to facilitate global trade in the East Africa, region by forging partnerships with such partners.  “At Nakumatt, we are committed to meeting our diverse customer needs, tastes and aspirations with local and international retail products manufacturers; allowing us to maintain an edge as a world class retailer in the heart of Africa,” Shah said.  Speaking at the launch, JETRO Kenya Managing Director, Mr.

Atsuhiko Naoe, said that more than a dozen Japanese retail products manufacturers and marketers wishing to enter the local market, are participating in the products sales platform dubbed “Antenna Shop! Japan 2016” at Nakumatt Mega. He described the products that will be on display as “Daily” use products, which, are highly functional and user friendly, just as the well-known Japanese automobiles and home appliances.  

Source: Standard Digital

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