Digital platforms in Africa should scale up to take advantage of the continent’s surging demand for creative content, said Africa Investment Forum Senior Director Chinelo Anohu. Anohu was speaking at a virtual “fireside chat” on Tuesday with Afreximbank President Benedict Oramah and Dean Garfield, Netflix’s Vice President of Public Policy. The Africa Soft Power Project organized the event, titled The New Face of African Collaboration. Omar Ben Yedder, Group Publisher & MD of IC Publications, moderated. The dialogue was held against the backdrop of the recent coming into force of the African Continental Free Trade Agreement (AfCFTA). 2021 is also the African Union’s year of arts, culture and heritage. Discussions focused on the role of infrastructure and connectivity in advancing Africa’s creative industries, including film, textiles and design. Oramah said that Afreximbank set up a $500 million fund in January 2020 to support Africa’s creative industries. The continent faces a challenge to effectively monetize its creative output. Once it does so, he said, innovation would follow. The Africa Investment Forum, Anohu said, was working to promote content deals as well as digital infrastructure projects to advance creative industries, including support to smaller players. “At AIF 2019, we had a very interesting entrepreneur scheme which saw those that were not as big get the kind of funding they needed to get beyond getting a feasibility study done,” she said. Support for intellectual property rights and equipping investors with the data they need to tackle negative perceptions about investing in Africa are...
Time for a digital scale-up in Africa to unlock the continent’s untapped creative economies
Posted on: March 2, 2021
Posted on: March 2, 2021