Rwandan producers have yet another opportunity to deepen their market reach and also form partnership with foreign firms, thanks to the ongoing Egypt and Middle East Expo. The trade fair that kicked off on Friday is exhibiting Made-in-Rwanda products for the first time since inception, organisers said over the weekend. The show was hitherto exclusively attended by Egyptians and Middle East exhibitors. Natacha Haguma, the coordinator of the expo, said: “This expo is very unique in the sense that it has been opened to Rwandan firms to showcase their products.” Haguma added that the trade fair presents local industrialists and SMEs a “great opportunity to market their products as well as creating partnerships with other businessmen”. She said that allowing local firms to participate in the exhibition shows the ‘thirsty’ to penetrate new markets and increase the country’s export revenues. She said that though the number of local producers is limited this time, more would be allowed to participate in Egypt and Middle East expos going forward. “This will help Rwandans to from foreign exhibitors and improve the standards of their products. This is also the chance for Rwandans to show other participants their ability,” she explained. The 16-day expo, taking place at Petit Stade in Remera, started on December 15 and ends on 31. The expo is a biannual event in Kigali to promote trade and investment between the participating countries. Presently, there are 56 exhibitors, an increase from 46 during the last expo this year. Of the 10...
Made-in-Rwanda products showcased at Egypt exhibition for the first time
Posted on: December 18, 2017
Posted on: December 18, 2017