THE National Agriculture Export Board (NAEB) has started a countrywide campaign to boost coffee production and consumption. The new campaign is part of the 2017 Rwanda Coffee day, which is being held under the theme “Gusangira kawa y’u Rwanda tubigire Umuco Iwacu!” It is also part of the strategies to promote Made in Rwanda campaign aimed at boosting local production. According to Dr. Celestin Gatarayiha, the head of the coffee division at NAEB, sensitising farmers to embrace good agricultural and post-harvest practices will increase productivity and enhance coffee quality. Garayiha added that the top priority is promoting local consumption of coffee as well as establishing value addition businesses in order to increase access to coffee beverage across the country. Meanwhile, sector experts have called for more efforts to address the mindset of people who think drinking coffee is a foreign culture, not for Rwandans. About 99 per cent of coffee produced in Rwanda is consumed abroad leaving only 1 per cent for locals. In a recent interview with The New Times, Jose Kawashima, the representative director and president of All for Coffee Limited, a Japan-based global coffee company, said its imperative for Rwanda to boost its local market for homegrown coffee as an alternative to the growing global coffee market competition. NAEB has been emphasizing value addition and encouraging farmers and co-operatives to take advantage of coffee washing stations to enhance quality. Coffee is a key export crop of Rwanda and has contributed an average of 24 per cent to total agricultural exports...
NAEB in new drive to boost coffee consumption
Posted on: September 15, 2017
Posted on: September 15, 2017