The increase in cargo volume has been attributed to intensive marketing campaign to regain customers’ confidence by improving efficiency. The successful campaign has seen the company moving from transporting 130,000 tonnes of cargo in 2015/2016 to 600,000 tonnes. TAZARA Managing Director, Eng Bruno Ching’andu said that following a successful marketing campaign and a demonstration of the company’s ability to deliver on time with maximum safety and security, many customers had now offered confirmed freight traffic orders in excess of 600,000 tonnes for transportation on both ends of the railway line. Under the new marketing strategy, the company has reduced the number of days for transporting cargo from 20 days to 5 days from Dar es Salaam to Kapiri Mposhi in Zambia. Speaking this week at the official opening of the second meeting of the Master Workers’ Council, Eng Ching’andu challenged workers to rise to the occasion and take advantage of the abundant cargo that is now being presented to the authority for transportation. He commended the workers for working hard to win back confidence of the customers and challenged them to now focus on delivering and proving to the public that the company was capable of meeting the huge market demand. “We have to prove our relevance to our shareholders as well as to the public by moving all the freight that has been availed to us,” he said. Eng. Ching’andu further observed that although TAZARA was facing capacity constraints, the huge demand for the railway transportation services, coupled with...
New Tazara rejuvenation drive gathers momentum
Posted on: July 31, 2017
Posted on: July 31, 2017