Way back in History, Africa was not mentioned by authors writing about the global economy. It was as if Africa didn’t exist... Or it ‘existed’ only when media organs were writing about civil wars, famines, severe malnutrition and migration – mostly illegal migration! It was a continent of no hope; a continent of woes. However, all that has drastically changed in the last few years – and, in this article, I explore six areas of greatest opportunities in Africa. Today, there are about 400 companies that earn annual revenues of $1 billion or more in Africa – and, on average, they are both fast-growing and more profitable than their global peers. Africa has become an important test lab for global innovation. If you can build a product, a service or a business model that’s cost-effective and robust enough to succeed in Africa, chances are that it will be competitive anywhere else in the world. Admittedly, there are huge challenges to doing business in Africa. But, these same challenges also provide opportunities for value-creation. In all those opportunities the golden thread running through them is technology. More than perhaps any other continent, Africa is piloting digitally-enabled breakthroughs that aid companies in surmounting entrenched barriers and unlocking exponential progress. 1. Millions in Africa lack access to savings and credit facilities. To serve the excluded households and businesses – and to do so in a profitable, sustainable way – banks and other financial institutions must use efficient but easily operable technology-based solutions; and...
OPINION: Why Africa is a continent of hope and opportunity
Posted on: April 24, 2019
Posted on: April 24, 2019