The French Ambassador to Kenya, Mr Remi Marechaux, last month warned that his country would continue to issue travel advisories when required and would not rely on local security assurances. France, he said, would carry out its own assessment of the security situation and act accordingly. This is the new reality that tourism industry players and the Government will have to grapple with, as they come to terms with the dwindling number of visitors. Tourism industry players have to accept that global terrorism has changed the rules of the game. It is no longer tenable to predicate the development of a region on an industry whose success is determined by events in countries such as Somalia. As much as Tourism Cabinet Secretary Najib Balala and his team are working overnight to bring back the industry to its former glory, the country must come to grips with the fact that it would take very little to send all their hard-won gains up in smoke. Kenya’s tourism industry appears to suffer greater damage than other countries every time terrorists strike. It is as though tourists from the West seize on such attacks to cancel their bookings. In this light, the introduction of new tourist packages, though welcome, may not come soon enough. The new products would may be enough to attract visitors in the wake of continued travel advisories that have almost become an industry staple. This means governors of counties in the former Coast Province would be well advised to...
Coast counties must face the new realities of tourism
Posted on: July 11, 2016
Posted on: July 11, 2016