Kenyan apparel exports could grow by 5 percent this year to $400 million after the extension of a preferential U.S. trade deal with African nations, according to an industry body. East Africa’s biggest economy exported clothing worth $380 million in 2015, when the U.S. extended its African Growth and Opportunity Act agreement by a decade, according to Phyllis Wakiaga, the Chief Executive Officer of the Kenya Association of Manufacturers. “The 10 year extension of the AGOA agreement has offered African manufacturers more confidence to make long-term investments, especially in apparel,” Wakiaga said in an e-mailed response to questions. Brands such as Puma, Wal-Mart, JC Penny, H&M source some of their garments from Kenyan Export Processing Zones, which employ over 66,000 people, according to KAM. The EPZs, which are required to export 80 percent of their output beyond the regional East African Community bloc, enjoy 10-year tax exemptions. Used Clothes East Africa could potentially export garments worth as much as $3 billion annually by 2025, according to a 2015 McKinsey report. Affordable electricity and cheap labor -- with monthly salaries as low as $60 -- make producers such as Kenya and Ethiopia attractive to investors, the study shows. Kenya’s textile industry declined in the 1980s after market liberalization policies demanded by multilateral lenders exposed the market to secondhand imports. Most new clothing sales are now sourced in China. South African retailers such as Woolworths Holdings, Truworths and Mr. Price Group also have a presence in the nation, targeting the middle class....
Kenya Bets on U.S. AGOA Agreement to Grow Apparel Exports
Posted on: April 20, 2016
Posted on: April 20, 2016