Preferential Trade agreement, free trade areas, customs union, once well planned under the African Continental Free Trade Area (AFCFTA pact), benefits outweigh protectionism by far. AFCFTA member countries will have few or no price controls in form of tariffs or quotas between each other. This agreement like many around the globe, allow member countries to focus on their competitive advantages and to produce the goods and services they are comparatively more efficient at making, thus increasing the efficiency and profitability of each country. Competitive advantage Competitive advantages are conditions that allow a company or country to produce a good or service of equal value at a lower price or in a more desirable fashion. Business players will need to vigorously monitor their position to compete. A local company must look for conditions that allow production of goods and services that will generate more sales or superior margins compared to its market rivals. Competitive advantages are attributed to a variety of factors including cost structure, branding, and the quality of product offering, the distribution network, intellectual property and customer service. The two major competitive advantages are comparative advantages and differential advantages. Under comparative advantages, firms produce a good or service more efficiently than its competitors, which leads to greater profit margins, thus creates a comparative advantage. Therefore, the more sustainable the competitive advantage, the more difficult it is for competitors to neutralize the advantages. Remember rational consumers will chose the cheaper of any two perfect substitutes offered. Investors’ expectations More dynamic...
Africa should anticipate benefits from AFCFTA than protectionism
Posted on: June 12, 2018
Posted on: June 12, 2018