Regional manufacturers have been urged to embrace electronic trading platforms (e-commerce) to widen their market reach and become more productive and competitive. The experts said embracing such innovations will help reduce the cost of production and enhance the sector profitability. According to Dr Mukhisa Kituyi, the United Nations Conference on Trade and Development (UNCTAD) Secretary-General, e-commerce is an instrumental and innovative tool for promoting industrialisation and trade across the region. Kituyi was speaking during the ongoing EAC Manufacturing Business Summit and Exhibition in Kigali on Tuesday. The three-day summit brought together more than 500 participants, including business leaders, experts and policy-makers, to discuss mechanisms to bolster regional industrialisation. Kituyi said manufacturers should take advantage of the immense opportunities presented by e-commerce platforms to enter new markets, create awareness about their products and drive sales to improve profits. The UNCTAD official observed that the economy today is being driven by digitisation, which makes it imperative for regional manufacturers to embrace e-commerce and tap into the untapped markets. This way the sector will be able to create more jobs and foster inclusive economic growth, he added. Matthias Wachter, the in charge of the Federation of German Industries department of security and raw materials, encouraged industrial players to employ technology and e-commerce in all their processes to increase production and tap new customers. “This way, they will be able to easily penetrate markets and sell products at competitive prices,” he added. Reducing cost of production Meanwhile, the business community has called on regional...
EAC manufacturers urged to embrace e-commerce
Posted on: May 25, 2017
Posted on: May 25, 2017