For the typical entrepreneur, profit is the main motive. This, after all, is the presumed reward for taking on risk. The bottom-line often keeps executives awake at night. Progressively growing profits and keeping shareholders happy with handsome dividend payouts is the ultimate measure of how the business is doing and, by extension, how effective the leadership is. This is the way we have always looked at and evaluated business. Not anymore. PROFIT Profit, on its own, no longer offers an accurate measure of the success of today’s business. It is an insufficient measure that does not give the full picture of the state of a business. Impact is actually the new measure of success. Focusing only on profit without considering a business’ positive impact is outdated. The true measure of the success of a business is its impact on the wellbeing of people and the planet. Wellbeing is the ultimate measure of success. Social and environmental impact can no longer be ignored. The business model of the future is one that is keen on not only maximising profit, but also positive impact that benefits people and the planet. Business has to take the lead in prioritising an inclusive economy, where enterprise plays a role in promoting the greater good, broadening prosperity and tackling inequality. In the business environment today, massive prosperity and technological innovation notwithstanding, globalisation continues to intensify, leading to complex global issues that have negatively affected society. SOCIAL ILLS This ranges from massive environmental depletion and degradation due...
Profit is not an accurate measure of business success
Posted on: November 6, 2017
Posted on: November 6, 2017