At the Chilly Willy factory in Dubai, the lorries roll in with giant drums of raw tomato paste from China and roll out with tiny sachets of the processed product bound for Africa. “It’s a 24-hour operation,” says director Iain Cusick as workers pack boxes destined for shops and restaurants from Mozambique to Somalia. Business is booming. The rise of the African consumer is encouraging companies across the UAE to look west, from the factories and warehouses of Jebel Ali Port and Dragon Mart to the banks and fund managers of Dubai’s financial heartland. The race is on to become Africa’s staging post. “The fact is that over the next 10 to 15 years, the growth prospects on the African continent are the best in the world,” says Rudi Lohmeyer, a director of the Global Business Policy Council at AT Kearney, the management consultancy. • Take a look inside the Chilly Willy factory in Dubai Yet it also remains the least integrated region in terms of cross-border trade, which is where Dubai and other potential entrepôts to the continent’s $3 trillion economy see an opening. The tomato paste business of the catchily named Chilly Willy is a case study of the logistical challenges Africa faces. With 60 per cent of the world’s uncultivated arable land, the continent has plenty of space to grow and process tomatoes of its own. But moving them across poor roads and closed borders is where African trade starts to wither on the vine. It is...
In to Africa: Dubai bids to become continents staging post
Posted on: June 18, 2015
Posted on: June 18, 2015