Kigali, 12 June 2024 – Women entrepreneurs in Rwanda have secured new business opportunities with fresh produce companies from the United Kingdom (UK) through the Rwanda – UK Trade Mission, made possible through the "Value-added Initiative to Boost Employment" (VIBE) Programme. Eight UK companies focusing on key products including fresh and processed chillies, French beans, passion fruits, and mini vegetables, participated in the mission in Rwanda from 28-31 May 2024, as part of the five-year programme, being implemented by TradeMark Africa (TMA) and ITC in partnership with Mastercard Foundation. The trade mission was organised in collaboration with the SheTrades Rwanda Hub host institution, Private Sector Federation – Specialized Cluster, Rwanda Development Board (RDB), and the National Agricultural Export Development Board (NAEB). Seventeen Rwandan women-led businesses in horticulture established new business connections with the eight UK buyers through business-to-business (B2B) networking sessions, as well as one-on-one visits to company farms and product processing locations. Several UK-based chambers of commerce supported the mobilisation of UK-based wholesalers and distributors for the trade mission. The opening day included remarks from key stakeholders and a panel discussion featuring representatives from Mastercard Foundation, TMA, the UK's Greater Birmingham Chamber of Commerce and Industry, logistics company Multilines International, ITC, and a Rwandan woman entrepreneur. Additionally, during the four-day event, participants received crucial information on exporting Rwandan horticulture products to the UK, including presentations on export processes and opportunities in the UK Developing Countries Trading Scheme. A visit to the NAEB Packhouse provided firsthand insights into the exporting...
VIBE connects Rwandan women in horticulture to UK markets
Posted on: June 13, 2024
Posted on: June 13, 2024