NAIROBI, 7 March 2016: Trade Mark East Africa (TMA) Chief Executive Officer Frank Matsaert will today lead his staff in signing up as HeForShe champion in an event jointly organized by UN Women Kenya and Trade Mark East Africa. The event is a build up to the International Women’s Day 2016 celebrations and the theme of the event is ‘Spark a change…engage differently!’
The event will take place in the TMA Boardroom – Equatorial Fidelity Centre, 2nd Floor, Waiyaki Way from 13.30hrs to 15.30hrs with partner. Key speakers include Zebib Kavuma, UN Women Country Director, Frank Matsaert, TMA CEO and Karin Anderson Counsellor, Embassy of Sweden in Kenya
The event will include a discussion on the seven HeForShe principles, and what it means to be a HeForShe champion both in professional and personal life. The panellists will be Zebib Kavuma, Frank Matsaert and Karin Anderson Counsellor, Embassy of Sweden in Kenya. Senior representatives from Uganda Revenue Authority (URA) and Rwanda Private Sector Federation will join the panel via video conference.
Frank Matsaert, TMA’s Chief Executive Officer will be the First TMA staff to sign up and become a HeForShe champion. Thereafter, there will be online sign-on by other TMA staff members and partners. By becoming HeForSHe champion’s staff and partners will commit to uphold the gender equality principles within TMA and in all its work. TMA’s CEO will also call on TMA’s government, corporate and civil society partners to join the HeForShe movement.
About HeForShe
HeForShe is a solidarity movement for gender equality developed by UN Women to engage men and boys as advocates and agents of change for the achievement of gender equality and women’s rights. The campaign encourages them to speak out and take action against inequalities faced by women and girls. We all benefit socially, politically and economically from gender equality in our everyday lives. Gender equality liberates not only women but also men, from prescribed social roles and gender stereotypes.
HeForShe invites men and boys to build on the work of the women’s movement as equal partners in the crafting and implementation of a shared vision of gender equality that will benefit all of humanity. HeForShe promotes an inclusive approach to gender equality – that recognizes the crucial role of men and boys as partners for women’s rights, and as having needs of their own in the formulation of that balance. www.heforshe.org
About TMA
TradeMark Africa (TMA) is a not for profit trade specialist organisation funded by a range of development agencies with the aim of growing prosperity in East Africa through trade. TMA works closely with East African Community (EAC) institutions, national governments, the private sector and civil society organisations.
TMA seeks to increase trade by unlocking economic potential through 3 main strategic objectives:
- Increasing physical access to markets;
- Enhancing trade environment; and
- Improving business competitiveness.
Increased trade contributes to increased economic growth, a reduction in poverty and subsequently increased prosperity. TMA has its headquarters in Nairobi with branches in Arusha, Bujumbura, Dar es Salaam, Juba, Kampala and Kigali.
To find out more please visit the TMA website at www.trademarkea.com
For more information please contact:
Kebedech Nigussie
Programme Manager HeForShe
UN Women Kenya
Makena Mwiti
Gender Advisor
TradeMark Africa (TMA)
TradeMark Africa (TMA) is an aid-for-trade organisation that was established with the aim of growing prosperity in East Africa through increased trade. TradeMark Africa (TMA) operates on a not-for-profit basis and is funded by the development agencies of the following countries: Belgium, Canada, Denmark, Finland, the Netherlands, UK, and USA. TradeMark Africa (TMA) works closely with East African Community (EAC) institutions, national governments, the private sector and civil society organisations.
