The African Continental Free Trade Area (AfCFTA), established in 2018, is the world’s largest free trade agreement, uniting 54 of Africa’s 55 countries under a common market of 1.3 billion people. The agreement is designed to drive economic growth, enhance intra-African trade, and attract investment across the continent by reducing trade barriers. Kenya, a key player in Africa’s agricultural exports, is looking to leverage this agreement to expand its tea trade and improve the livelihoods of its farmers. CNN’s Victoria Rubadiri recently visited Kericho, one of Kenya’s renowned tea-growing regions, to explore the role of tea in the AfCFTA. During her visit, she spoke with Antony Kinara Margia, an experienced tea farmer who expressed hope that the agreement could unlock new opportunities for Kenyan farmers. “Better returns for farmers may come from adding value to the tea and finding better markets. Let them not stick to one particular market; they can go elsewhere where they can get a better price. Currently, the prices offered are not very favorable to us as farmers,” said Margie. Farmers like Margia’s sentiments underscore the importance of diversifying trade opportunities beyond traditional markets. By expanding into new African markets, tea producers could realize better returns, enhancing the sector’s overall sustainability. Kenya is one of seven countries chosen to lead tariff-free trade under the AfCFTA’s Guided Trade Initiative. However, despite the promise of the initiative, logistical challenges remain. Lindah Oluoch, CEO of the Kenya Tea Growers Association, highlighted the difficulties experienced during the initial implementation of...
Kenyan Tea Farmer Eye Beyond Borders With Free Trade Agreements
Posted on: October 31, 2024
Posted on: October 31, 2024