The United States and the nations of Africa enjoy a vibrant, multifaced relationship focused on expanding partnerships, global cooperation, and shared prosperity. These countries also share another powerful bond: people. In the 2020 Census, more than 14.4% of Americans self-reported tracing their heritage to the African continent, and these cultural and familial ties provide a source of strength in building bridges through business. Most small businesses do not export, but when they do, they tend to export to markets closest to them. The reasons to encourage small business owners, who make up 99% of all U.S. entrepreneurs, to consider new markets lie in a staggering statistic: 96% of the world’s consumers live outside the United States. Yet only one percent of all U.S. companies export, and when they do, these exporters are overwhelmingly small businesses, and nearly half of these firms sent the bulk of their goods to Canada, Mexico, the United Kingdom, and Japan in 2019. That makes the African diaspora a powerful force for building bridges and expanding our economic partnership with the fast-growing countries across Africa. The U.S.-Africa Business Center’s mission to expand U.S.-Africa trade and investment led to the launch of Advance with Africa, with its goal of encouraging more U.S. companies—particularly diaspora-led ventures—to play a role in increasing commercial flows, educating them about doing business in Africa and equipping them with the tools to do so. The Power of Diaspora Ties Recognizing the vital cultural, socio-economic, and commercial ties connecting the United States and Africa through the...
How Business Builds Bridges Between the U.S. and Africa
Posted on: March 28, 2024
Posted on: March 28, 2024